Sales & GTM Scorecard
Find the gaps holding your sales process back.
Get a practical assessment built around how your business attracts, converts, and keeps customers. See your score, your biggest opportunities, and a specific plan for what to improve first.
Adapts to your business
The questions follow how your customers actually buy — not an industry label.
Consultative sale
Conversations, discovery, proposals, and a considered decision
Quote & project
Inquiry, scope or site visit, estimate, decision, project
Appointment & enrollment
Inquiry, booking or enrollment, attendance, continuation
Online store
Browse, product consideration, cart, checkout, fulfillment
Retail & walk-in
Visit, needs conversation, purchase, service, return visits
Self-service product
Sign-up, activation, usage, paid conversion, retention
Partner & channel
Recruit and enable partners, receive demand, co-sell, fulfill
Other customer journey
Your own described customer journey
What it looks at
- ACustomer focus and value
- BDemand and lead capture
- CBuyer needs and readiness
- DConversion and sales progression
- ESystems and reliable execution
- FPeople and operating consistency
- GMeasurement and planning
- HDelivery and customer growth
This is a self-reported process assessment. It doesn't verify revenue, market size, or product-market fit, and its scores aren't industry benchmarks.